![]() ![]() Here’s an example of a good cover video from. When they come across your cover video, they want to watch it quickly. There are many distractions on Facebook as people log in to interact with posts from their friends and pages they follow. So, limit your videos to 60 seconds or less. Your Facebook video cover and in-feed video posts can be up to 90 seconds and 240 minutes long, respectively, but this doesn’t mean that’s the ideal length as found by Hubspot.Īfter analyzing the videos published on its Facebook page, Hubspot found that 1-minute long videos generated the highest engagement. Keep it shortĪ common mistake people make while marketing on social networks is to take full advantage of time limits. Here are some extra tips for creating a better cover video. 5 bonus tips for creating your cover video Alternatively, you can use the business manager.Īfter you upload it, make sure you stay attentive and respond to comments. To upload the video, go to your Facebook page, and click the change cover icon and upload it. When you finish designing, you can review and download it. The editor makes it easy to get all these elements to flow smoothly, even if you are new to video creation or design. It even lets you overlay elements such as icons and text. You can also use videos, images, and music from its library. Assemble footage, images, and textĪfter you pick a template, you can quickly modify it with FlexClip’s drag-and-drop editor.Īdd your footage and images and get them to appear at the right time. But on AppSumo you can get it for life with a one-time payment of just $49. However, to get the most out of it, you must subscribe to the Basic, Plus, and Business plans, which cost $9.99, $19.99, and $29.99 per month. There are a lot of landscape templates that are ideal for Facebook cover videos. You can simply go to its Facebook video templates page and choose a template in your industry. The easiest way to create the video is to get a video maker with ready-to-use templates. If your camera skills aren’t strong, there are sites like Yay Images where you can purchase premium stock images and video footage. You could also take photos to use in your video. Otherwise, you can record footage of something relevant to the goal you have in mind. It can be similar to the welcome video you see on YouTube channels. If you are comfortable in front of the camera, you can record a video introducing people to your page. The video focuses on getting people to try the product. Getting more fans can be a productive goal if you have a well-thought-out plan to nurture these fans with content and get them to convert.Ī good example of a Facebook cover video with a clear goal is this one from Easil. It’s best to choose a goal that adds to your bottom line, like leads or sales. You should then create a video that helps you achieve your goal. Choose a goalĪsk yourself what you want to achieve with this video? Is it just engagement, or do you want something more, like leads or sales, or fans? Here’s a simple step-by-step process to make an attractive Facebook video cover. 5 steps for creating a compelling Facebook video cover ![]() Video length: It can be 20 to 90 seconds long and will play on a loop.įormat: Facebook recommends MP3 and MOV formats. The platform will resize it to a 16:9 aspect ratio after you upload it.įile sizes: Facebook doesn’t have a recommended file size for cover videos, but generally, you can upload videos up to 1.75 GB on the network. Here are the different cover video specs to ensure you create a video that attracts views and engagement.ĭimensions: Facebook recommends the dimensions 820 x 462. ![]() Therefore, you will see an uptick in engagement and visits to your page if you regularly update your cover with a video. Facebook’s algorithm favors videos over other types of posts. ![]() It might also gather more engagement if you update your cover, as Facebook will inform your fans that you recently changed your cover and will place it in the feed. The main difference is that it is a video, so it will attract more attention, and you can include more information. It appears at the top of your Facebook page. Tools for creating a Facebook video cover What is a Facebook video cover?Ī Facebook video cover is similar to an image cover. ![]()
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